Recently, it was revealed that data analysis firm, Cambridge Analytica and Facebook were involved in a privacy data scandal wherein the former illegally harvested up to 87 million Facebook users’ personal data without their knowledge and consent. Facebook allowed thousands of app developers to harvest data through third-party online games and quizzes.
This scandal raised issues over users’ information privateness for which fb’s ceo mark zuckerberg had to face extensive questioning by using u.s. lawmakers over the employer’s series and use of user data.
the popular social media giant has now launched an in depth blog put up explaining how fb collects information about its users from the web even if you’re no longer a facebook consumer or are logged out of your account. the weblog submit that turned into published by way of david baser, facebook product control director on monday said that the submit is a partial response to questions zuckerberg turned into not able to reply throughout his senate and congressional hearings.
baser talked about inside the weblog publish that not only fb even groups like google, twitter and amazon use a few of the equal user records collection practices that the social media giant does.
he wrote, “twitter, pinterest, and linkedin all have comparable like and share buttons to assist human beings percentage things on their offerings. google has a popular analytics carrier. and amazon, google, and twitter all offer login functions. those corporations — and plenty of others — also provide advertising and marketing services. in fact, most web sites and apps send the equal information to more than one organizations whenever you visit them.” explaining how fb gets cookies, ip address, and browser information approximately customers from other websites, he added, “whilst you see a youtube video on a site that’s not youtube, it tells your browser to request the video from youtube. youtube then sends it to you.”
baser said the crew collects records on people for his or her own gain. he wrote: “apps and websites that use our services, such as the like button or fb analytics, ship us statistics to make their content material and advertisements higher.”
in return, fb helps those web sites serve up relevant and engaging ads or obtain analytics to observe how humans use their services.
“when you go to a site or app that makes use of our offerings, we get hold of records even if you’re logged out or don’t have a fb account. that is due to the fact different apps and web sites don’t know who's the use of facebook,” baser brought.
“our privacy policy explains in element what we do with the information we receive — and we just updated the policy to make it easier to examine. there are three fundamental ways wherein fb makes use of the facts we get from other websites and apps: offering our offerings to those websites or apps; improving protection and security on facebook; and enhancing our very own products and services. i’ll proportion a bit extra approximately every of these, but first i want to be clean: we don’t sell humans’s facts. duration,” he concluded.
this seems to be perfectly justifiable for the social media massive. after zuckerberg’s testimony in congress remaining week, the organisation says it's far working to be more transparent approximately what data fb has and how it is used. it says it desires to positioned its facebook customers on top of things.